A San Diego Pier-to-Plate Seafood Market Is a Lifeline for Fishermen


On the morning of March 18, Shane Slaughter loaded groceries, bait, and different provisions into his pickup truck. He was getting ready for a week-long journey to the Channel Islands off the coast of Southern California, the place he and one other fisherman harvest spot prawns on Slaughter’s 42-foot boat.

But one thing was off; they weren’t receiving textual content messages from the wholesalers who purchase their coveted crustaceans, which find yourself in sushi bars and high-end eating places all through California.

“It was eerily quiet,” Slaughter mentioned. “Our product is typically in super-high demand, but we weren’t hearing back from people we normally hear back from in seconds.”

With $400 value of bait thawing within the cooler, the fishermen appeared on-line to find that eating places all through the state had been ordered to shut their eating rooms to sluggish the unfold of COVID-19. Some eating places had been nonetheless providing takeout and supply, however Slaughter knew his prawns—like many sea critters—weren’t well-suited for the to-go menu.

“It’s not something you put in a Styrofoam box and send out the door,” he mentioned. “So once the restaurants stopped buying, the wholesalers pretty much evaporated.”

After weighing their choices, the fishermen divvied up the groceries and went dwelling to their households, who had been confused to see them again so quickly.

Selling Direct to Consumers

The upheaval of the seafood provide chain has affected fishing communities in coastal areas throughout the United States. Plummeting demand from distributors has pressured some small-scale fishermen off the water utterly, whereas the house owners of bigger vessels have both curtailed operations or laid off crews.

The Commerce Department lately allotted $300 million in CARES Act funding to the seafood sector to spice up the nation’s fishing trade—and roughly $18 million is earmarked for California fisheries—however the state’s Department of Fish and Wildlife remains to be figuring out how the cash can be distributed, leaving fishermen to fend for themselves.

In San Diego, a beacon of stability has emerged from the maelstrom. While most fishermen beforehand offered nearly all of their catch to wholesalers and eating places, many have begun promoting on to shoppers at native retailers, such because the Tuna Harbor Dockside Market, an open-air occasion held each Saturday on the downtown bayfront.

Launched in 2014, the fishermen’s market runs a little in a different way nowadays. “Keep One Fathom Apart,” reads a signal on the entrance. “That’s 6 Feet, For You Land Lovers.”

Vendors promote freshly caught fish on the Tuna Harbor Dockside Market, an open-air seafood market in downtown San Diego.

Social-distancing necessities have led the organizers to restrict capability on the pier, creating lengthy traces that typically stretch lots of of yards alongside the waterfront. Last week, some patrons shuffled between tape marks for two hours earlier than reaching the dock, the place distributors offered their catch beneath collapsible awnings.

Bigeye tuna, black cod, and white seabass lay on ice-covered tables. Shoppers might hand-pick their harvest, so long as they saved their arms to themselves. “Just point to what you want and I can get it for you, hon,” defined a gloved girl, talking by means of her material masks.

Beyond finfish, there have been field crab, sea urchin, and Slaughter’s spot prawns, which swam in a small show tank. Slaughter, who lately started promoting his prawns in individual, has been advertising and marketing the extremely regulated species for $22 per pound. That’s greater than he would get from a wholesaler, however lower than the same old retail worth at specialty supermarkets, he mentioned. Many of the fishermen have diminished their costs, which—paired with the shortage of sure seafood and hovering meat costs in shops—has fueled a surge in public curiosity.

“People say, ‘Oh, this is my first time here, I didn’t know this existed,’” mentioned Nicole Ann Glawson, who sells sheephead and crab that had been caught by her husband on a vessel named, by the way, the Nicole Ann. “We’re probably making about half of what we normally make, but it’s bringing new clientele and creating new markets, which is a positive.”

With the market for his common target-species slowing, Johnny Glawson has shifted his focus to bonito, a migratory species that often nets lower than $2 per pound from distributors, he mentioned. The Glawsons had been getting $5 per pound that Saturday for entire bonito that had been caught the day past.

“We get more money here, and we’re selling directly to the people,” he mentioned, as a close by deckhand described cooking strategies to a curious buyer. “They’re getting fresher fish, that’s for sure.”

For customers—a few of whom misplaced their jobs due to the pandemic—the prospect of nabbing some high-quality protein at rock-bottom costs was too good to go up. Amanda Witherspoon lives about 20 miles inland, however determined to make the drive after seeing a buddy’s social media publish exhibiting “sushi-grade ahi” going for $10 a pound, she mentioned.

“It’s usually a little bit pricier than what I would be able to afford,” she mentioned. “But now it’s within my budget, so I figured I’d come down here and support the local fishermen.”

Like Witherspoon, a lot of the market’s prospects had been drawn by the attract of ahi, a Hawaiian phrase that refers to each bigeye and yellowfin tuna. The supercharged swimming machines, that are powered by dense bundles of crimson muscle, had been caught on a longliner owned by David Haworth.

A Large Operation Changes Gears

Helming one of many native fishery’s largest operations, Haworth’s vessels usually return from their month-long journeys with greater than 10 tons of fish, nearly all of which was once offloaded to wholesalers. A portion of his catch has all the time gone to the market, however now Haworth and firm are hawking a lot bigger portions at “bare minimum” costs, he mentioned. On Saturdays, his 80-foot vessels are sometimes tied to the dock, the place prospects can watch the crew break down tuna, wahoo, and opah on deck.

“At first it seemed like a total disaster, but the market has really helped us out.”

“At first it seemed like a total disaster, but the market has really helped us out,” Haworth mentioned. “We’re not making a lot of money, but we’re making enough to pay our bills and keep working.”

His son, Nick Haworth, was lots of of miles offshore when the preliminary wave of coronavirus circumstances exploded throughout the U.S. With a radio on the fritz, the younger captain was oblivious to the chaos unfolding at dwelling till he got here inside 60 miles of the coast.

“When we got TV service, we saw on the news that the stock market had crashed, the state was on lockdown, and restaurants were closing,” Nick Haworth mentioned. “I didn’t know what the hell was going on.”

By the time the boat made landfall, the wholesale market for the 30,000 kilos of fish he was carrying had collapsed. The Haworths managed to promote a few of their load to distributors however they had been nonetheless saddled with a number of tons of product they by no means supposed to maneuver themselves.

200701-san-diego-fishermen-seafood-pier-to-plate-market-coronavirus-local-seafood-credit-mark-armao-2-img_0570-350x233-1886122 A pair of fishermen course of wahoo on the deck of the Kaylee H, a fishing vessel owned by David Haworth. 200701-san-diego-fishermen-seafood-pier-to-plate-market-coronavirus-local-seafood-credit-mark-armao-3-sheepshead-rockfish-350x233-2994991 Fresh California sheephead for sale on the Dockside Market, with vermillion rockfish within the background.

So they began slicing fish. Offering tuna loins on a budget, the corporate has not solely been promoting on the market, but in addition delivering orders to properties all through town and to small-scale purveyors within the Los Angeles space. The youthful Haworth mentioned that, having created a native distribution mannequin that has confirmed as worthwhile as promoting to main wholesalers, the corporate will hold promoting the majority of its tuna by means of the brand new channels, whilst wholesale demand begins to rebound.

“Rather than wholesaling our fish around the country, we’re trying to keep it local in San Diego,” Nick Haworth mentioned. “It’s a lot of work but it’s worth it.”

Raising Consumer Awareness About Local Seafood

Peter Halmay, an urchin diver who co-founded the market, labored with state and native lawmakers to craft California’s “Pacific to Plate” invoice, which established a allowing course of for fishermen to promote on to shoppers on the dock. Noting the advantages of consuming contemporary, responsibly sourced seafood, Halmay mentioned the market’s most vital operate is introducing residents to the women and men of the native fleet.

“The market is the only place where most people can actually see fishermen,” Halmay mentioned. “We sell fish, but we’re are also selling the idea of fishing.”

Raising consciousness is vital to bolstering demand for domestically caught species in San Diego, the place greater than 90 % of the domestically consumed seafood is imported, mentioned Theresa Sinicrope Talley, a coastal specialist with California Sea Grant who has studied seafood availability within the metropolis. Noting the uptick in market attendance, Talley mentioned the pandemic might trigger lasting adjustments in how individuals store for seafood.

“The market is the only place where most people can actually see fishermen. We sell fish, but we’re are also selling the idea of fishing.”

“The silver lining could be a fast-track to strengthening these direct marketing ties in the local food system … which could have disproportionate benefits from a social, environmental, and economic standpoint,” she mentioned.

Around 11 a.m., a line of automobiles begins to kind on the foot of Pacific Highway, the place Jordyn Kastlunger, 23, distributes seafood to prospects who pre-ordered by means of the Tuna Harbor market’s web site. Kastlunger, who fishes for halibut and different species commercially along with her father, established the curbside pickup service within the early days of the pandemic. Along with decongesting the road, the brand new ordering system has helped propel an upsurge in weekly gross sales.

“I’ve created a monster,” mentioned Kastlunger, who’s constructing the market’s sizable social media following along with serving to handle its day-to-day operations. “We had like a hundred orders the first week. Now we’re up to 275.”


Jordyn Kastlunger, 23, is among the lead organizers of the Tuna Harbor market.

Fishermen in cities from Newport Beach to Half Moon Bay have replicated the Tuna Harbor mannequin in recent times, creating markets which have buoyed them in the course of the pandemic. But San Diego’s market has enabled its fleet to endure the breakdown higher than others, mentioned Mike Conroy, govt director of the Pacific Coast Federation of Fishermen’s Associations.

“The storm has not been as brutal for San Diego as it has been elsewhere,” Conroy mentioned.

For Distributors, An Uncertain Course

In late May, San Diego County gave eating places the go-ahead to reopen in the event that they complied with social-distancing necessities and different security protocols. The choice was welcome information to the area’s distributors, who purchase fish from fishermen and promote it to eating places and grocers.


Shane Slaughter holds a number of spot prawns, a extremely regulated species of shrimp that he harvests utilizing deep-water traps.

San Diego Seafood, Inc., which at instances final yr had as much as 10 vehicles out for supply, was pressured to shut its doorways briefly in mid-March. Meanwhile Pacific Shellfish Seafood Co. has been distributing to a few native grocers utilizing a “skeleton crew” after shedding practically all of its 70 workers, mentioned common supervisor Annemarie Brown.

In someday, Catalina Offshore Products’ wholesale enterprise dropped 80 %, forcing proprietor Dave Rudie to let go of practically half his workforce. Catalina survived by rising retail gross sales at its on-site fish market, which has seen a steep hike in demand.

On June 1, as dozens of eating places opened with restricted capability, San Diego Seafood was again on the street, mentioned proprietor Kathy Strangman. But the wholesalers mentioned restaurant house owners are reluctant to make giant orders as a result of they will’t predict the extent of demand from diners, a lot of whom could also be cautious of risking an infection. Another unknown amongst native distributers is how the rise in dockside advertising and marketing will have an effect on their enterprise fashions transferring ahead.

“My crystal ball is a little cloudy,” Rudie mentioned. “It’s hard to forecast more than a day ahead because there’s so much uncertainty now.”

Bouncing Back

In the 1970s, San Diego boasted one of many world’s largest tuna-fishing fleets, which supported a number of canneries and 1000’s of native jobs. But mounting laws, competitors from international import markets, and ever-increasing working prices have prompted the native fleet to contract immensely since then. Today, lower than 150 business vessels function out of San Diego County. Many of these boats haven’t left the dock because the shutdown started.

To assist fishermen who aren’t collaborating available in the market, Halmay is working with native meals banks to create a community for distributing fish to households within the space, he mentioned. Fishermen promoting on the market have fared comparatively nicely, although they haven’t been insulated from the impacts of the pandemic.

“We’re struggling,” mentioned Dan Major as he carried a crate of Pacific mackerel throughout the dock. He poured the small, torpedo-shaped fish on a desk, the place his spouse and daughter had been promoting them for $5 per pound. Assuming they offered all of it, the mackerel would herald $200.

“That’s for the week,” he mentioned. “That doesn’t go very far.”


Dan Major stands on his boat on the Tuna Harbor Dockside Market, the place he and his household promote rockfish and mackerel.

Along with devoting extra consideration to his beekeeping enterprise, Major mentioned his slumping gross sales would seemingly power him to promote one, if not two, of his three small boats.

Tommy Gomes, a longtime fixture within the native trade, mentioned San Diego’s fishermen will proceed to adapt, as proven by their shift to direct advertising and marketing. Standing close to the top of the dock, Gomes—whose nickname, “Tommy the Fishmonger,” is a registered trademark—mentioned the crowds on the market counsel a sea change within the public notion of seafood as a luxurious merchandise.

“The game is changing right now,” he mentioned. “The general public is coming down here and enjoying the fruits of the fishermen’s labor at a cost that is beneficial to their pocketbook. So, just like the American farmer, the autoworker, and the steelworker, the American fisherman—backbone of the country—they’re gonna bounce back.”