Checkoff Program to Market Hemp on the Horizon


The National Industrial Hemp Council (NIHC) and The Hemp Industries Association® (HIA®) introduced at present they’ve entered into an settlement to work collectively to discover the creation of a advertising checkoff program to promote hemp.

USDA checkoff packages search to promote farm commodities and broaden market alternative for farmers, importers, and business stakeholders. Funded via assessments on the produced commodity at the first level of sale; checkoff packages permit producers of commodities to pool assets for analysis, schooling, and promotion efforts that may broaden gross sales and enhance manufacturing efficiencies.

Currently, USDA Agriculture Marketing Service (AMS) oversees 23 checkoff packages for varied commodities starting from cotton to pork to Christmas bushes. A research in 2018 by Texas A&M discovered that the present 23 checkoffs had a return on funding for farmers and ranchers starting from three to seventeen {dollars} in worth that got here again to the producers for each checkoff greenback invested.

“Today is another step forward in the right direction for hemp farmers and consumers of hemp-related products,” stated Patrick Atagi, Board Chairman of the National Industrial Hemp Council. “A checkoff program further legitimizes a rapidly growing industry and will help hemp farmers compete on a level playing field with producers of other agricultural-related commodities.”

“The HIA continues to focus on building the hemp economy and bringing industries together, beginning with hemp farming,” stated Rick Trojan, President of The Hemp Industries Association. “This first-of-its-kind agreement with NIHC creates a focus on gathering data and distributing education as hemp cultivation expands nationally. It’s through these types of collaborations that we learn together and establish a solid foundation for hemp today, and over the next decade.”

The manufacturing of hemp was made authorized by the 2018 Farm Bill handed by Congress and signed into regulation by President Trump. The passage of that landmark laws legalizing hemp and the commodity later being faraway from the checklist of managed substances has seen business revenues proceed to develop.

In 2020, the USDA estimates that hemp producers will enhance gross sales by $25.5 million. The Department expects gross sales to enhance to $64.5 million in 2021 and to high $100 million in the yr 2022.

The NIHC and HIA count on to type a working group with representatives from throughout the business that will talk about the particulars of how a hemp checkoff can be structured and function. The effort of the working group would information the growth of a proposal to submit to the USDA that may embody an business evaluation; justification for the program; program targets; and the impression on small companies.